First off, a quick scroll through my Facebook feed reveals that those who I am friends with tend to share achievements and high-points of their life. I believe that this is because on an individual level, people want to have the personal satisfaction/internal warm-fuzzy feeling of being recognized by their peers for something that they are proud of. This coincides with Taddicken’s point that “Social Web users tend to self-disclose more personal and sensitive information when their friends and acquaintances also use it” (Taddicken 2014). Meaning, people are more willing to divulge information if they know that they are broadcasting it to their friends. In regards to myself, Taddicken describes my activity to some degree. I try to avoid the cliche humble-brag tendencies that fill my feed, however, I am definitely more willing to share personal happenings on Facebook because it is more socially relevant to me than other sites.
Finally, believing that Mark Zuckerberg does not care about profit is naive. We live in a free market economy, and in 2016, Facebook generated $10 billion in profit, which is a whole lot for someone that supposedly does not care. While his intentions may be pure in attempting to create an open society, one must not forget that the road to hell is paved with good intentions. Unless the card table that users are playing on is flipped, the house (Facebook) will continue to win – regardless of what game users are playing.